Create a short-form video package

Build a production-ready short-form argument, not a generic script pasted into every vertical feed.

Establish evidence and hypothesis

Define audience, costly moment, one communication job, product mechanism, proof, desired action, and the behavior the video should test.

When current platform or trend evidence matters, inspect a dated sample large enough to distinguish a pattern from an anecdote. Separate:

• durable attention/story mechanics;
• current platform formats and eligibility rules;
• ephemeral audio, edit, or trend signals;
• owned performance evidence.

Do not claim a trend from memory, manufacture VoC, or treat another account's benchmark as the user's baseline.