Improve conversion performance

Return a diagnosis, revised work, and one discriminating test—not a decorative scorecard.

Establish the intended path

Identify:

• intended audience and costly moment;
• promise, mechanism, proof, and objection;
• acquisition source and message expectation;
• primary action and downstream value;
• available exposure, behavior, conversion, revenue, retention, and qualitative evidence.

Separate missing data from zero. Treat vanity engagement as diagnostic, not business performance.

Locate the first meaningful break