Measure growth outcomes

Connect measurement to a decision. Do not create dashboards without an operator action.

Define the decision system

Specify:

• business outcome and decision owner;
• user behavior that represents value;
• primary signal and why it predicts the outcome;
• diagnostic signals for reach, attention, comprehension, belief, motivation, friction, and value;
• guardrails for quality, cost, retention, and harm;
• segments and observation window;
• decision date and keep, revise, stop, or scale thresholds.

Define event names, properties, identity rules, source of truth, and QA steps when implementation detail is requested. Distinguish leading, lagging, and diagnostic measures.