Model a growth funnel

Turn a business target into explicit math, assumptions, constraints, and the next evidence needed. This is a decision model, not a forecast.

Define the outcome and units

Name the target, time window, currency, customer/account definition, and whether the target means bookings, recurring revenue, recognized revenue, activation, or another outcome. Do not mix people, accounts, opportunities, orders, and revenue in one rate.

Work backward from the outcome through the smallest useful funnel. For each transition, show:

• numerator and denominator;
• current observed value and source, when available;
• planning assumption when evidence is absent;
• owner and date for replacing the assumption;
• operational action required at that volume.