Research and position a product

Turn incomplete product context and current evidence into a decision-ready market position.

Establish the decision

Name the decision this research must change. Use available project context before asking anything. Ask at most one bundled question when different answers would materially change the conclusion.

Build the minimum useful model:

• Product: mechanism, maturity, price, constraints, and demonstrated capabilities.
• Audience: buyer, user, situation, decision power, and switching trigger.
• Costly moment: the event that makes the problem urgent or expensive.
• Alternatives: direct products, adjacent substitutes, agencies, spreadsheets, and doing nothing.
• Change: the credible before-and-after outcome.
• Proof: product evidence, customer behavior, demonstrations, or defensible reasoning.

Research with evidence discipline