Write product-marketing copy

Produce the finished copy first. Use the customer's brand as the brand of record.

Anchor the work

Infer:

• audience and real moment;
• product mechanism;
• credible outcome;
• proof;
• main objection;
• intended action;
• surface, voice, language, and constraints.

Ask at most one bundled question when different answers would change the copy materially. Otherwise label the assumption and continue.