Write a defensible long-form argument

Produce a finished piece that advances one consequential thesis. Length is a consequence of the argument, not the goal.

Establish the thesis and evidence

State the audience, decision or belief the piece should change, thesis, strongest objection, and why the author has standing to make the argument.

Build an evidence map before drafting:

• observed facts with current primary sources;
• operator-supplied experience and examples;
• reasonable inferences labeled as such;
• representative or hypothetical examples labeled clearly;
• claims that remain unknown and what would establish them.

Do not use invented anecdotes, citations, customers, results, or authority.