Write social and community marketing

Produce ready-to-post work that fits the community, actor, and audience. Verify current platform rules and format limits when they affect the result.

Establish channel fit

Determine:

• actor: founder, company, employee, customer, or community participant;
• audience and community purpose;
• useful idea, product change, evidence, or question;
• affiliation and disclosure requirements;
• native format and realistic CTA;
• strongest skeptical response.

Recommend not posting when the community-product fit is weak. Never manufacture engagement, votes, controversy, vulnerability, authority, or customer advocacy.