Ad Copy Generation Framework

Comprehensive Google Ads RSA copywriting framework with 23 elements, distribution formulas, and "Four Words to Value" rule for creating high-performing ad copy.

Auto-Invoke When

• Generating RSA headlines or descriptions
• Writing ad copy for Google Ads
• Optimizing existing ad copy
• Reviewing ad copy quality
• Training on ad copywriting principles

What This Skill Deliberately Does NOT Do

• Verify claims. The framework governs structure and distribution — how many keyword headlines, where the CTA goes, what makes copy strong. Whether a specific claim may be used at all is ad-copy-verification-standard's call: every claim must come from explicitly verified website content, and no distribution formula overrides that.
• Write to live accounts. Output is copy for human review — a Google Sheet reviewed before import, never a direct API write.
• Decide which ads need new copy. Audit and refresh skills pick the targets; this framework loads once the writing starts.
• Check Google Ads policy. Character limits, title case, and sentiment targets (technical-specs.md) are formatting validation, not a policy or trademark review.