ad-copy-verification-standard
Installation
SKILL.md
Ad Copy Verification Standard
Purpose: Mandatory verification requirements for ALL ad copy creation (RSAs, extensions, callouts, etc.).
Type: Universal skill — auto-invoked for any ad copy generation task
Status: MANDATORY — All ad copy must follow this standard
What This Skill Deliberately Does NOT Do
- Generate the copy. Structure, distribution formulas, and copywriting craft live in
ad-copy-generation-framework— this standard only decides which claims are allowed in. - Scrape websites itself. It requires scraped site content (Firecrawl, Jina Reader, or any scraper returning clean markdown — see Rule 1) but ships no scraper.
- Check Google Ads policy. A claim can be fully verified and still disapproved (trademarks, restricted categories). Verification is factual grounding, not policy review.
- Judge performance. It never says whether verified copy will convert — only whether it's true to the website. Diagnosing underperforming copy is
investigation-methodology's territory.