GA4 Campaign Cross-Reference Skill

Purpose: Provides standardized methodology for cross-referencing GA4 behavioral data with Google Ads campaign settings to identify discrepancies, configuration gaps, and misalignments.

Type: Domain knowledge skill (auto-invoked)

What This Skill Deliberately Does NOT Do

• Collect the data. It compares two datasets it's handed; gathering them is the prerequisite ga4-cross-analysis step, which ships the campaign-settings query this skill reads.
• Treat every discrepancy as a settings problem. Its whole method refuses that — a GA4 anomaly (VPNs, mobile IP inaccuracy) gets ruled out, not "fixed."
• Prioritize or build the action plan. It confirms or rules out gaps; turning the confirmed ones into a sequenced plan is lead-quality-recommendation-prioritization.
• Apply the changes. It documents findings; execution happens downstream under its own guardrails.

Core Principle: Hypothesis-Driven Verification