GA4 Lead Quality Investigation

Purpose: Investigate why a Google Ads campaign is generating low-quality leads (no-shows, missing contact info, bot traffic, geographic mismatches) by cross-analyzing GA4 behavioral data with Google Ads campaign settings and producing prioritized recommendations.

Type: Read-only investigation skill. Reads GA4 + Google Ads data and writes an analysis document; never writes to Google Ads.

What This Skill Deliberately Does NOT Do

• Mutate anything. It is read-only — it writes an analysis document and never touches Google Ads.
• Own the methods. The 5 frameworks, formulas, and templates live in the companion skills it auto-loads (see "Auto-Load Domain Knowledge Skills"); this file sequences them into the 7-step protocol.
• Ship the collector scripts. query_campaign_settings.py ships as a reference implementation in the sibling ga4-cross-analysis (../ga4-cross-analysis/scripts/query_campaign_settings.py); the GA4 query scripts are environment-specific and yours to implement (see "Script Contract").
• Execute the fixes. It produces prioritized recommendations; applying them is downstream and mutation-gated.

Inputs