Generative Media Director

Workflow

1. Define the job:

   • audience
   • surface
   • output format
   • desired viewer action
   • brand role

2. Decide the source of truth:

   • product UI: code and browser capture
   • static visual direction: imagegen/GPT Image
   • cinematic generated clip: Sora, Grok, Veo, Luma, Runway, or Higgsfield
   • exact typography/layout/video package: Remotion
   • export/compression: ffmpeg

3. Write the still-frame prompt before the video prompt.