Brand Voice

Write in a consistent voice — not just tone, but the specific fingerprint of how a creator communicates.

Voice vs. Tone

Voice is fixed. It's the personality — what the brand always sounds like. Tone is variable. It's the emotional inflection applied to the voice based on context.

A creator's voice stays consistent across channels. Tone adapts: more formal on LinkedIn, punchier on X, warmer in email.

Voice Loading

Before writing, check for voice config in this order:

1. CREATOR.md — voice section (quick ref, covers 90% of cases)
2. creator-memory/voice.md — full documentation with examples
3. If neither exists: ask user to describe their voice, or offer to initialize

The 5 Voice Components