Copy Editing

Apply a repeatable editing system without changing core intent.

Required Inputs

• Campaign slug
• Source draft path or pasted draft
• Intended channel and audience
• Primary conversion action

Workflow

1. Read scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
2. Establish editing goals and non-negotiables.
3. Apply sequential sweeps: clarity, tone, "so what", proof, specificity, emotion, final polish.
4. Track each material edit with a reason code.
5. Validate that edits did not break core message or CTA.