Email Sequence

Build practical lifecycle flows with clear goals and triggers.

Required Inputs

• Campaign slug
• Sequence type (welcome, onboarding, nurture, re-engagement, upgrade)
• Entry trigger
• Primary conversion objective

Workflow

1. Read scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
2. Define audience state at sequence entry.
3. Map sequence steps with one job per email.
4. Draft each email with subject, preview, body, and one CTA.
5. Add branching logic for key user states when needed.
6. Define metrics and guardrails for sequence quality.