Performance Analytics Skill

Frameworks for measuring, reporting, and optimizing marketing performance across channels and campaigns.

Key Marketing Metrics by Channel

Email Marketing

• Delivery rate: Emails delivered / emails sent (Target: 95-99%)
• Open rate: Unique opens / emails delivered (Target: 15-30%)
• Click-through rate (CTR): Unique clicks / emails delivered (Target: 2-5%)
• Unsubscribe rate: Unsubscribes / emails delivered (Target: <0.5%)
• Conversion rate: Conversions / emails delivered (Target: 1-5%)

Social Media