Steam Store Launch

Use this skill to help a game get from "we need a Steam page" to a public, wishlist-ready Coming Soon page with a supporting marketing plan.

First Steps

1. Identify the game's genre, player fantasy, hook, platform targets, release window, demo status, competitors, and current visual assets.
2. Check the current official Steamworks docs before giving date-sensitive or asset-sensitive advice. Steam requirements, capsule templates, festival dates, and review timing can change.
3. Decide the work mode:
   • Page setup: Steamworks checklist, assets, trailer, copy, tags.
   • Page audit: find missing/weak items before Valve review.
   • Marketing prep: competitor research, CRM, wishlist beats, festivals.
   • Launch campaign: announcement posts, outreach, UTM tracking, follow-up.

Core Workflow