identity-system

Phase 0: IDENTITY SYSTEM — Define the brand DNA

When

Start of a new project, or when no design-system.md exists at project root.

Input (from user)

• User brief: sector, audience, personality, competitors, desired feeling.
• If no brief provided, ask the 5 identity questions (see references/identity-brief.md).

Steps

1. Read references/identity-brief.md — collect answers to the 5 questions.
2. Match sector in references/sector-palettes.md — pick the OKLCH palette base.
3. Generate palette using references/oklch-system.md — primary, secondary, accent, neutral + semantic colors. Validate contrast with references/contrast-ratios.md.
4. Choose typography pair from references/typography-pairs.md — display + body fonts matching sector personality. NEVER use Inter, Roboto, Arial.
5. Set spacing density from references/spacing-density.md — dense / standard / editorial.
6. Define motion personality from references/motion-personality.md — corporate / modern / playful / luxury.
7. Check visual techniques in references/visual-technique-matrix.md — what is allowed for this personality x density combination.
8. Generate design-system.md at project root using the matching template from references/templates/ (fintech, ecommerce, devtool, creative, or blank).