motion-art-direction

It exists because the first real ad (fusengine.ch) was rejected as "trop simplet, horrible": a white ground, small blue tiles, centered text, fades and a slow camera drift. The fix that followed (depth-by-effect) was rejected as AI slop. The direction is now fixed: a film reads rich through value contrast (two large planes far apart in lightness, a full-bleed ink or accent field on one state in three), type as a large object (one word ≥ 4× its label, cropped by the frame), composition (flush-left, asymmetric, never centered) and rhythm (cuts and gestures on a tempo grid). The owner approved that still look and asked for more animation, after prompt-motion.com: so motion density — a purposeful gesture in progress at every moment (no span over 0.75 s without one, the final CTA still ≤ 1.2 s, beats every 0.5–1 s), type moving at letter and word level, one recurring geometric actor, animated objects, and 3D where the expert judges it serves. Decorative effects, fades and drift are banned outright.