Richness comes from value contrast, type as a large object, composition and rhythm. Flatness is a hard-fail, not a low score. A lone paper plane with small objects, display type under 180 px, a TYPE_SCALE under 4, a centered hero, mid-tone fills, too few full-bleed fields, a span over 0.75 s with no gesture (final CTA still over 1.2 s), fewer than 1 gesture onset per second, a drift and a crossfade each fail the film. So does any decorative effect, with no exception (the bounded swap blur, master motion blur, ≤ 3 % overshoot and purposeful 3D are not effects). Hard-fails come first, then 9 scored criteria. PASS = no hard-fail, every scored criterion ≥ 7 and a mean ≥ 8.0. ffmpeg missing → UNCERTAIN. One pass only.

Motion Review