E-commerce SEO

Product Pages

• Product schema with offers, aggregateRating, review, brand
• BreadcrumbList schema
• Unique meta title/description per product
• Canonical to self (not category)
• Reviews above the fold (with schema)
• Out-of-stock: keep page, set availability: OutOfStock, link to alternatives

Category Pages

• Intro paragraph 150-300 words (above products)
• H1 with category keyword
• Pagination: rel="canonical" on each paginated page (Google deprecated rel=next/prev)
• Filter URLs: see Faceted Navigation below

Faceted Navigation Rules