Internal Linking

Pillar/Cluster Model

• Pillar page: broad topic, targets head keyword (e.g. "SEO Guide")
• Cluster pages: subtopics, target long-tail (e.g. "SEO meta tags", "SEO schema")
• Cluster pages link up to pillar
• Pillar links down to all cluster pages
• Cluster pages cross-link contextually

Anchor Text Rules

• ✅ Descriptive, varied, natural ("learn how to validate JSON-LD")
• ❌ Generic ("click here", "read more")
• ❌ Over-optimized exact match (looks spammy, can trigger penalties)

Local vs Global Architecture (2026)

URL structure (placeholders, no real city):