Local SEO

Workflow

1. Audit Google Business Profile (categories, hours, photos, posts, services)
2. Check NAP consistency across web (citations: Yelp, Bing, Apple Maps, industry directories)
3. Analyze reviews (volume, recency, response rate, sentiment)
4. Map ranking in Local Pack for target keywords + geo
5. Optimize location pages (one per service area, LocalBusiness schema)

NAP Consistency