SEO Strategic Planning

Business Types

SaaS

1. Pillar pages for top-of-funnel keywords ("what is X")
2. Comparison pages ("X vs Y")
3. Use-case pages ("X for [industry]")
4. Integration pages (one per major integration)
5. Help docs with Article schema
6. Free tools for backlinks

Local

1. GBP optimization (categories, hours, photos, posts)
2. NAP consistency across web (citations)
3. Location pages (one per service area, ≤ 50)
4. Local schema (LocalBusiness, Service, Review)
5. Reviews acquisition strategy
6. Local backlinks (chamber of commerce, local press)