seo-sxo
Installation
SKILL.md
Search Experience Optimization (SXO)
Intent Matching (5 layers, 2026)
| Layer | Intent | Expected Page | Key Signals | CTA |
|---|---|---|---|---|
| L1 | Informational | Guide, tutorial | Quick answer, TOC, depth | Newsletter / next article |
| L2 | Navigational | Homepage, brand page | Logo, navigation, search | Direct link to feature |
| L3 | Commercial | Comparison, reviews | Tables, pros/cons, ratings | Trial / demo / comparator |
| L4 | Transactional | Product, pricing | CTA, price, trust signals | Low-friction purchase |
| L5 | Post-conversion | Docs, FAQ, troubleshoot | Steps, search, error fixes | Support / upsell / community |
- >80% of queries carry mixed / multi-layer intent — map the dominant layer, then serve secondary layers below the fold.
- Conflict rule: when query modifiers disagree with the live SERP layout, trust the SERP layout (it reflects Google's resolved intent).