ux-copy

Phase 2: UX COPY — Voice, tone, and microcopy

When

After Phase 1 design system is built. Before component generation.

Input (from Phases 0-1)

• design-system.md with sector and brand personality.
• Token system from Phase 1 (informs visual tone alignment).

Steps

1. Detect sector from design-system.md identity block.
2. Load voice profile from references/voice-tone-sectors.md — match sector to NNG 4-dimension voice profile.
3. Load sector copy examples from references/copy-fintech.md, references/copy-ecommerce.md, or references/copy-saas.md.
4. Define microcopy patterns using references/microcopy-patterns.md — CTAs, form labels, validation messages, toasts.
5. Define empty state copy from references/empty-states-copy.md — first-time, no-results, error-recovery formulas.
6. Generate copy-guide.md using references/templates/copy-guide-template.md — project-specific voice & tone document.

Output

• copy-guide.md with: voice profile, tone per context, CTA patterns, error message templates, empty state copy.