No Slop UI

Slop is generated UI with no vision behind it: decoration where nothing needed decorating, labels for states that cannot vary, and copy written for a landing page that isn't one. None of the tells below is a banned technique — each is a default to resist. Use one when there is a reason, and be able to say the reason.

Slop is cumulative. One gradient is a choice; gradient plus purple plus a pulsing badge plus a hype H1 is a tell.

The eleven tells