google-analytics-tool
Google Analytics (GA4) Tool
GA4 has an official MCP server from Google. When connected, use it for website traffic analysis, conversion attribution, and user behavior data. GA4 answers "what happens AFTER someone finds you."
When to Use GA4 vs Other Tools
| You Need | Use GA4 | Use Instead |
|---|---|---|
| Traffic to location pages | ✅ | — |
| Conversion tracking (calls, forms, bookings) | ✅ | — |
| Traffic source attribution (organic vs paid vs GBP) | ✅ | — |
| Geographic traffic patterns | ✅ | — |
| User behavior (bounce rate, engagement, time on page) | ✅ | — |
| GBP-specific traffic (via UTM) | ✅ | — |
| What keywords people searched to find you | ❌ Very limited | GSC (query data) |
| Search rankings | ❌ | Local Falcon, Semrush |
| Backlinks | ❌ | Ahrefs |
| SERP features | ❌ | SerpAPI |
More from garrettjsmith/localseoskills
gbp-optimization
When the user wants to set up, optimize, or manage a Google Business Profile, or improve visibility in Google's local map pack. Also use when the user mentions "GBP," "Google Business Profile," "Google My Business," "GMB," "business listing," "Google Maps listing," "optimize my profile," "map pack," "local pack," "3-pack," "Google Maps ranking," or "why am I not in the map pack." For review strategy, see review-management. For GBP posts, see gbp-posts. For suspension issues, see gbp-suspension-recovery.
11lsa-ads
When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Also use when the user mentions "LSA," "Local Services Ads," "Google Guaranteed," "Google Screened," "pay per lead," "LSA ranking," "LSA leads," "LSA disputes," or "LSA budget." For map pack ads, see local-search-ads. For geographic PPC, see local-ppc-ads.
7apple-business-connect
When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem. Also use when the user mentions "Apple Maps," "Apple Business Connect," "Siri local," "Apple listings," "Apple Intelligence local," or "Maps on iPhone." For Google Business Profile, see gbp-optimization.
7google-search-console-tool
When the user wants to know what queries drive traffic to their site, which pages are indexed, click-through rates, organic search performance, or technical indexing issues. Trigger on "Search Console," "GSC," "what keywords am I getting traffic for," "what queries," "impressions," "click-through rate," "indexing issues," "is my page indexed," or "organic performance.
7gbp-api-automation
When the user wants to programmatically manage Google Business Profiles at scale via API, automate GBP updates, build GBP management tools, or integrate GBP data into their systems. Also use when the user mentions "GBP API," "Google Business Profile API," "bulk GBP management," "automate GBP," "GBP integration," or "programmatic GBP." For manual GBP optimization, see gbp-optimization. For multi-location strategy, see multi-location-seo.
7local-search-ads
When the user wants to run ads that appear inside the Google Maps local pack / map pack results. Also use when the user mentions "local search ads," "map pack ads," "ads in the map results," "local pack ads," "Google Maps ads," "location extensions ads," or "promoted pins on Google Maps." For LSAs (pay-per-lead), see lsa-ads. For standard geographic PPC, see local-ppc-ads.
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