google-analytics-tool
Installation
SKILL.md
Google Analytics (GA4) Tool
GA4 has an official MCP server from Google. When connected, use it for website traffic analysis, conversion attribution, and user behavior data. GA4 answers "what happens AFTER someone finds you."
When to Use GA4 vs Other Tools
| You Need | Use GA4 | Use Instead |
|---|---|---|
| Traffic to location pages | ✅ | — |
| Conversion tracking (calls, forms, bookings) | ✅ | — |
| Traffic source attribution (organic vs paid vs GBP) | ✅ | — |
| Geographic traffic patterns | ✅ | — |
| User behavior (bounce rate, engagement, time on page) | ✅ | — |
| GBP-specific traffic (via UTM) | ✅ | — |
| What keywords people searched to find you | ❌ Very limited | GSC (query data) |
| Search rankings | ❌ | Local Falcon, Semrush |
| Backlinks | ❌ | Ahrefs |
| SERP features | ❌ | SerpAPI |