Local Content Briefs Skill

Purpose

Produce complete, execution-ready semantic content briefs for local SEO content — briefs that tell a writer (or Claude) exactly what concepts to cover, at what depth, with which entities, answering which questions, in which structure. Local-SEO-aware throughout: every brief accounts for local intent signals, geographic entities, GBP consistency requirements, schema needs, and AI visibility considerations.

Position in the Workflow

local-keyword-research → local-content-strategy → [THIS SKILL] → local-landing-pages / writing

Input: concept cluster assignment from local-content-strategy (or a topic + business context directly) Output: complete semantic content brief ready for execution

Core Principle: Concepts Over Keywords, Completeness Over Length

A brief that says "target the keyword 'plumber Phoenix' 12 times" produces content Google correctly identifies as thin. A brief that says "cover the concept of emergency plumbing services completely — including response time expectations, licensing requirements, common emergency scenarios, what to do before the plumber arrives, and how to evaluate a plumber in an emergency — with these specific local entities mentioned in context" produces content that earns ranking by demonstrating genuine expertise.

Word count is a byproduct of complete concept coverage, not a target. Set word count ranges based on the depth that genuine concept coverage requires for this specific topic, not based on what competitors have.