Local Content Strategy Skill

Purpose

Transform a keyword list into a complete local content architecture — organized concept clusters, content vehicle assignments, production priority order, geogrid tracking keyword selection, GBP optimization confirmations, and internal linking structure. This skill turns research into a plan.

Position in the Workflow

local-keyword-research → [THIS SKILL] → local-content-briefs → local-landing-pages

Input: keyword list (from local-keyword-research or provided directly) Output: complete content strategy document ready to brief and execute

Core Principle: Keywords Are the Input, Concepts Are What You Build

A keyword list tells you what people are searching for. A content strategy tells you what to build, where to build it, how deeply to cover each topic, and in what order. The two most common mistakes practitioners make with a keyword list: (1) trying to target each keyword individually instead of grouping related terms into concept clusters, and (2) defaulting to "write a page for this" when many keywords are won through GBP signals and don't need a page at all.

This skill does the organizing work that usually happens in a spreadsheet over several hours — automatically, with reasoning attached to every decision.