Content Strategy

Use this skill to turn vague content goals into a measurable publishing system.

Workflow

1. Define strategic inputs.

• Capture ICP, offer positioning, and primary growth objective.
• Identify the main constraint: traffic, conversion quality, or trust.
• Confirm timeline, budget, and team capacity.

2. Gather evidence.

• Use available keyword data, sales calls, support tickets, and existing analytics.
• Extract recurring pains, objections, and buyer language.
• Identify what existing content is already performing.