positioning
Installation
SKILL.md
Positioning Skill
Structured positioning statement exercise for startups and teams. Combines deep competitive research with forced-choice strategic questions to produce an honest, compressed positioning statement.
Designed for accelerator portfolio companies, internal use, or any team that can't answer "why us?" in one sentence.
Philosophy
Most positioning exercises produce corporate fluff because they skip the hard questions. This skill forces honesty by:
- Researching competitors BEFORE asking questions (so you can't hide from reality)
- Making every question a forced choice (no "all of the above")
- Requiring the team to write independently, then collide answers
- Compressing the final output to under 30 words
The output is not marketing copy. It's a strategic alignment tool.