gtm-meta-skill
GTM Meta Skill
Use this skill for prospecting, account research, contact enrichment, verification, lead scoring, personalization, and campaign activation.
1) What this skill governs
- Route GTM decisions, safety gates, and provider/quality defaults before execution.
- Keep long command chains and tooling nuance in sub-docs; provider-specific implementation detail in
provider-playbooks/*.md. - Provide clear entry points for both paid and non-paid workflows, including
--rows 0:1one-row pilots.
Process/goal
Customer is generally trying to go from "I have an ICP" to "Here's a list of prospects with email/linkedin and very personalized content or signals". They may be anywhere in this process, but guide them along.
Discovery order: companies first, then people. When the task requires finding contacts at companies matching criteria (portfolio, ICP, hiring signal), discover the company set first, then find people at each company. Do not start with broad people-search queries.
Documentation hierarchy
More from getaero-io/gtm-eng-skills
niche-signal-discovery
Discover niche first-party signals that differentiate Closed Won vs Closed Lost accounts for ICP analysis. Use when the user provides won/lost customer domain lists and wants differential signals (website content, job listings, tech stack, maturity markers) to build account scoring models and prospecting criteria. Triggers: ICP analysis, niche signals, won vs lost analysis, differential signals, signal discovery, ICP signal report, account scoring signals, lead scoring, first-party signals, buyer signals. Before reading this file, first read deepline-gtm to understand the Deepline CLI tool and how to use it. Then read this file for guidance on the task.
26build-tam
Build a Total Addressable Market list by sourcing accounts and contacts from providers like Apollo, Crustdata, and PDL.
21get-leads-at-company
From a company name, find GTM contacts, pick the best ICP match, and draft personalized outreach.
12waterfall-enrichment
Run multiple enrichment providers in sequence, stopping at the first valid result to maximize coverage and minimize cost.
12contact-to-email
Find and verify email addresses for contacts. Handles name+company, LinkedIn URL, or name+domain starting points.
9linkedin-url-lookup
Resolve LinkedIn profile URLs from name + company with strict identity validation to avoid false positives.
6