four-steps
Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.
The Four Steps to the Epiphany
"Startups that survive the first few tough years do not follow the traditional product-centric launch model. Through trial and error, hiring and firing, successful startups all invent a parallel process to product development. I call this process 'Customer Development.'" - Steve Blank
Should You Use This Skill?
Are you searching for customers and a business model (not executing a known one)?
├─ YES → This skill is for you
└─ NO → You have paying customers and a repeatable sales process?
├─ YES, but stuck before mainstream → Use Crossing the Chasm
├─ YES, scaling fine → You're past this. Use Company Building concepts only
└─ NO, still pre-product → Start here at Customer Discovery
Have you validated that people will pay for your product?
├─ NO → Start at Customer Discovery (Step 1)
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66lean-startup
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63mom-test
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62100m-leads
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61traction
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60storybrand
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