asshauer-performance-content
Asshauer Performance Content Strategy
Based on Michael Asshauer's public method. Not affiliated with or endorsed by Michael Asshauer.
When to use
Use this skill to produce a reviewable B2B campaign strategy, content brief, Document Ad experiment, nurture sequence, or diagnosis of a LinkedIn content funnel. It is especially relevant to complex, technical, or advisory offers whose buyers need evidence and explanation before booking a conversation. The output connects useful expert content with paid distribution, Zielgruppenbesitz, demand creation, and sales opportunities.
Read the relevant sections of references/method.md, then fill templates/output-template.md. Use the examples when a draft sounds generic or the gate hides all useful information. Keep public method claims separate from proposed implementation choices. Do not promise the costs or timing reported in someone else's campaign.
The deliverable should name one buyer problem, an accountable expert, a useful asset, the distribution route, the contact capture and delivery path, the nurture experience, and the measurement decision. If the user only requests one component, complete that component and identify its dependencies. Preserve supplied budgets, geography, channels, and existing authorization. A planning request does not authorize spending money, publishing ads, or contacting leads.
Procedure
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Set the brief. Record offer, buyer roles, company characteristics, geography, sales cycle, resources, and desired business outcome. Mark missing inputs as assumptions or questions rather than inventing customer facts. Use the context fields in templates/output-template.md.
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Establish evidence boundaries. Read the provenance notes in references/sources.md. Attribute the public strategy to Asshauer, retain credits for borrowed frameworks, and distinguish a fetched article or transcript from an unheard podcast or inaccessible profile.
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Choose the audience and Trigger-Symptom. Define the observable problem in the buyer's working language. Explain why the selected roles and firms experience it. Reject a broad topic that attracts readers who cannot buy the offer. See R1 in references/method.md.