brath-b2b-demand-framework
Brath B2B Demand Framework
Based on Martin Brath's public method. Not affiliated with or endorsed by Martin Brath.
When to use
Use this skill when a B2B company needs to decide whether to invest in Google Ads, SEO or paid social, or when an existing channel plan confuses creating buyer interest with capturing it. Produce a practical channel recommendation grounded in whether relevant buyers already search, their understanding of the category, and what counts as commercial success.
The central question is whether buyers already search for what the company sells. Existing category intent supports demand capture. Buyers who experience the problem but do not know the solution need education before category search can become useful. Many established businesses need both motions, connected through consistent communication and commercial feedback.
This package paraphrases public material. Source-backed principles and package-specific operating guidance are distinguished in the method reference. Treat illustrative numbers as assumptions, preserve uncertainty, and never present the recommendation as a forecast guaranteed by Brath. The deliverable is a strategy brief; launching campaigns, changing tracking or committing spend requires authorization in the actual task.
Procedure
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Frame the business decision. Read references/method.md, section 1. Record the offer, buyer problem, priority countries, company types, buying roles, sales model, deal value, sales cycle and available resources. Ask only for missing facts that could change the recommendation. Identify the decision the brief must resolve.
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Build a search-demand evidence ledger. Follow section 2 of references/method.md. Collect buyer wording, relevant category and problem queries, estimates and any actual search-term or customer evidence. Mark each finding as observed, estimated or unknown. Do not convert an empty keyword-tool result into proof of absent demand.
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Classify buyer awareness and intent. Use sections 2 and 3 of references/method.md. Separate category-aware searchers from problem-aware buyers who lack solution knowledge. Distinguish brand, category, competitor and tangential queries. Make the classification for each important market or segment rather than assuming one worldwide state.