Founder-Led Content Machine

Based on Jay Flores's public method. Not affiliated with or endorsed by Jay Flores.

When to use

Use this skill when a founder or executive has useful experience but struggles to articulate it, when polished thought leadership feels interchangeable, or when a company wants to bring an externally supported content program in-house. It also supports interview preparation, editorial reviews, and distinct content strategies for multiple executives sharing one product narrative.

The intended deliverable is a content operating brief with an interview agenda, evidence-backed idea cards, a publishable draft, and an ownership recommendation. Adapt its scope to the request: a draft review may need only one idea card and its revision rationale. A handoff assignment needs the ownership gates and documentation even if no new post is requested.

Flores's public guidance prioritizes an outside perspective that understands the business deeply while still questioning internal assumptions. Treat the founder as the source of judgment. The agent can prepare questions and test clarity, but cannot manufacture lived experience or replace a real conversation with invented answers. Work from supplied notes or transcripts; if those are absent, deliver the interview brief and mark unsupported draft sections as pending.

Read references/method.md for the substantive rules. Its phase names, readiness tests, and operating artifacts are this package's implementation choices, rather than a claimed proprietary framework. references/sources.md identifies the fetched public evidence and its limits.

Procedure

1. Define the assignment. Identify the executive, intended reader, decision the content should help them make, requested channel, and business objective. Record what success means before choosing topics. Use the intake guidance in templates/output-template.md.

2. Diagnose the constraint. Determine whether the problem is unarticulated thinking, flattened editing, or production capacity. Examine a recent draft and the founder's explanation of it. Choose a provisional ownership phase using references/method.md, section 2.