gerhardt-founder-brand
Dave Gerhardt's Founder Brand
Based on Dave Gerhardt's public method. Not affiliated with or endorsed by Dave Gerhardt.
When to use
Use this skill when a founder or supporting marketer needs to turn lived experience and useful beliefs into a recognizable relationship with prospective customers. It supports an audience before product launch, a founder narrative, social drafts, a recurring educational series, and a publishing and measurement plan. It also fits an established company whose founder knows the market but has little public visibility. The goal is relevant trust and business interest, with content that helps the audience. [S1] [S2]
Produce a founder-brand package sized to the request. For a single post, use the same reasoning but include only the necessary context and draft. For a strategy, include the narrative, evidenced beliefs, channel choice, starter content, operating cadence, and feedback decisions. Do not invent experiences, results, or opinions to fill gaps. Identify missing facts and keep provisional claims visibly provisional.
The procedure translates public interviews into an agent workflow. Its central cycle is story, publishing, and feedback. The exact deliverable fields, review gates, and example schedules are package adaptations, not a prescribed Gerhardt framework. Read references/method.md for the decision rules and consult references/sources.md for attribution and speaker boundaries.
Procedure
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Define the assignment and available facts. Gather the intended customer, recurring problem, product capabilities, founder experience, existing channels, and requested output. Separate confirmed facts from assumptions. Use the intake guidance in references/method.md and record gaps in templates/output-template.md.
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Check founder participation. Establish how the founder will supply ideas and review drafts. Offer writing, voice notes, or interviews according to comfort and capacity. If participation is absent, produce an interview brief rather than an invented persona. See references/method.md.
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Choose a useful niche. Write an audience, expertise, and credibility sentence. Keep personal details that build connection, while making the business-relevant expertise recognizable. Evaluate topics against the rules in references/method.md.