koval-linkedin-authority
LinkedIn Authority System
Based on Arthur Koval's public method. Not affiliated with or endorsed by Arthur Koval.
When to use
Use this skill when a B2B founder, consultant, agency, or service business wants LinkedIn attention to become qualified conversations and commercial opportunities. It supports an integrated content, lead magnet, email, and connection plan, plus reviews of an existing funnel. It is especially useful when both channels repeat the same pitch, connection requests are spent indiscriminately, or engagement rises without qualified meetings.
Produce a reviewable plan and original message drafts using the supplied business facts. Preserve the user's requested scope: a sequence review does not require a full content rebuild. Preparing a plan does not authorize publishing, sending messages, adding contacts, or subscribing people. Honor any execution authority already granted separately.
Read the relevant sections of the method reference as you work. Its cited rules are Koval's public guidance; its explicitly marked adaptations make that guidance executable. Never present the adaptations as his proprietary scripts, claim access to his private breakdown, or turn reported client outcomes into promises.
Procedure
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Establish the commercial brief. Identify the ideal customer profile, buyer role, concrete problem, offer, available proof, and desired next action. Record missing facts as assumptions or questions. Use templates/output-template.md, especially the brief and evidence fields, to keep the plan grounded.
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Set the evidence boundary. Read the scope and attribution notes in references/method.md and the retrieval notes in references/sources.md. Cite public rules with source IDs. Treat unobserved profile views, missing outcome data, and unpublished scripts as unknown.
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Assign each channel its job. Use LinkedIn to support familiarity and credibility, and email for timely, relevant outreach. Explain how the channels reinforce one another rather than duplicating every message. Follow the channel principles in references/method.md.