Lambrecht Creator ROI

Based on Moritz Lambrecht's public method. Not affiliated with or endorsed by Moritz Lambrecht.

When to use

Use this skill when an e-commerce team needs to select creators, forecast a campaign, evaluate completed placements, allocate the next budget, or assess a proposed long-term booking. It is especially useful when follower counts dominate selection, discount codes dominate attribution, or contracts promise lower fees without evidence that later placements remain productive.

Produce a decision memo with explicit economics, evidence quality, a bounded next action, and a review date. Use BrandFormance to connect awareness and trust signals to acquisition outcomes. Keep the German terms Tausenderkontaktpreis (TKP), Neukunden, Zielgruppen-Penetration, and Staffelrabatte alongside their English explanations where they clarify a decision.

This package reconstructs a public approach, not a proprietary formula. Source-backed principles have citations in the method reference. Accounting conventions, thresholds, contract fields, and analytical safeguards added to make the workflow usable are labelled implementation guidance. Do not imply that Lambrecht published those additions. The public sources support repeated collaboration with proven creators while warning against inflexible commitments. They do not support a blanket ban on recurring partnerships.

Procedure

1. Define the decision and constraints. Read references/method.md, section 1. Identify the product, market, acquisition goal, available spend, contribution margin, acceptable CAC, and decision deadline. Record unknowns rather than filling them with industry averages. Start the decision memo using templates/output-template.md.

2. Check the evidence boundary. Read references/sources.md. Distinguish authored articles, self-reported cases, LinkedIn guidance, and episode descriptions. Cite only what the fetched material establishes. Never invent a video formula or contract clause from a title or promotional summary.

3. Build the campaign ledger. Follow references/method.md, section 2. Keep each creator, placement, date, fee, expected views, actual views, audience data, sessions, orders, and new customers traceable. Record costs and conversion cohorts separately from monthly cash spending.