Launch Film

Make the viewer want the capability before explaining the mechanism. Deliver a playable MP4 and its editable source, not a storyboard. Keep the brand exact and every claim sourced.

Read first

1. Film language: editing, typography, motion and audio.
2. Brand kit: what to lock before the first frame, and the bundled example kit.
3. Evidence rules: claims, sources, recordings, ownership and labels.
4. The one-stage film: the HyperFrames build behind the example films, with the traps that cost re-renders.
5. Delivery and QA: render, inspect and package.
6. Motion kit: the depth field, story camera, rack focus, flares, iris, kinetic type and odometers in assets/motion/motion-kit.js, and the rules that keep it readable.
7. Pace and digestibility: the pace metric, the read-time rule and our before and after numbers.

Read the user's brief and available assets before asking questions. Keep decisions they already approved. Default to a 16 to 30 second, 1920×1080, 30 fps film that works with the sound off. Vertical crops need their own composition, not a centre crop.

Workflow

1. Inspect and classify the assets