leeuwis-persona-demand-gen
Persona-based LinkedIn demand generation
Based on Julian Leeuwis's public method. Not affiliated with or endorsed by Julian Leeuwis.
When to use
Use this skill to turn a B2B SaaS paid media request into an actionable campaign plan and agency brief. It is particularly useful when inexpensive leads fail Sales qualification, LinkedIn is compared with search using identical conversion expectations, or agency reviews focus on activity while pipeline stalls. The deliverable connects the buying committee's problems to messages, separates future demand development from existing intent capture, and makes downstream outcomes visible to the people executing campaigns.
Work from the supplied business evidence. Ask for missing information that changes the plan, including the product, market, budget, buying cycle, CRM stages and Sales qualification criteria. Continue drafting with explicit assumptions where possible. Do not invent customer findings, conversion rates or proof. This skill produces a reviewable brief; it does not itself authorize campaign launches, spend changes or messages to an agency.
Read the evidence boundary in references/method.md before applying the method. Four complete posts were fetched with curl. Additional profile excerpts were retrieved through public search indexing because direct profile access was blocked. The persona worksheet, forecasting formulas and review thresholds are package implementation guidance, rather than a verified proprietary Leeuwis framework.
Procedure
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Establish the assignment and evidence boundary. Record the decision, planning period, audience, budget and constraints. Consult references/sources.md for provenance and retrieval limitations. Separate published principles, business evidence and your proposed implementation so the reader can assess each claim.
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Inspect the inherited system. Follow the baseline guidance in references/method.md. Review available historical spend, conversions, qualification and opportunities before proposing a rebuild. Record missing data and the likely bottleneck. Preserve a comparison period wherever practical.
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Align Product, Marketing and Sales. Use references/method.md to define the customer problem, product contribution and consistent sales story. Name the client strategy owner and one person accountable across the funnel. Identify disagreements that would make advertising scale an unresolved problem.