B2B Homepage Positioning and Messaging

Based on Anthony Pierri's public method. Not affiliated with or endorsed by Anthony Pierri.

When to use

Use this skill when a B2B software team needs to choose its primary audience, explain what the product is, distinguish it from the current alternative, and express that strategy on a homepage. It supports a new page, repositioning, and a critique of existing messaging. Confusing copy can expose an unresolved positioning decision; changing adjectives cannot resolve competing audiences or an unclear product reference point. [S1] [S2]

The deliverable is a positioning and homepage brief: an evidence summary, ranked strategic options, a selected position, an internal alignment record, and a section-by-section wireframe with usable copy. For a review, preserve an established position when evidence supports it and focus the output on diagnosed problems and revisions. This adapts public guidance for agent use; it does not reproduce a paid engagement or promise conversion gains. [S1] [S9]

Read the relevant sections of the method as decisions arise. Keep methodology citations in working notes and rationale; customer evidence must come from the user's materials. These sources cannot substantiate claims about a new product. Mark missing inputs and provisional decisions visibly, and deliver a useful draft without disguising uncertainty as customer research.

Procedure

1. Set the assignment. Establish whether this is strategy development, a rewrite, or a review, and identify the intended visitor and decision owner. Open the output template, then read method section 1 for the intake boundaries.

2. Inventory evidence. Collect available website copy, demos, sales conversations, customer language, competitors, and team input. Separate observed facts, interpretations, and assumptions. Map actual product scope before drafting. Follow method section 1 and populate the template's evidence table.

3. Select the reachable champion. Identify who notices the workflow problem and can initiate a purchase. Check reach, product fit, sales motion, and adoption evidence rather than choosing the most senior signer by default. Use method section 2.