rath-revenue-marketing
Rath Revenue Marketing
Based on Tim Rath's public method. Not affiliated with or endorsed by Tim Rath.
When to use
Use this skill when a B2B SaaS or technology team needs a revenue marketing concept, a growth audit, or a coordinated plan across marketing, sales, and customer success. It is especially useful when paid acquisition has stalled, content gets attention without commercial progress, or CRM data cannot explain where valuable customers originate.
The governing model is Revenue Marketing = Revenue Operations + Organic Growth + Paid Growth. Treat the components as a connected operating system. The deliverable is a revenue marketing plan that identifies the limiting constraint, explains how the disciplines reinforce each other, and assigns measurable actions to accountable owners.
Read the evidence boundary in references/method.md before applying the method. The public material supports the principles; the package supplies practical planning conventions. Distinguish published claims, client facts, assumptions, and your recommendations. The framework does not imply equal budget allocation, guaranteed revenue, or replacement of capable internal specialists.
Procedure
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Frame the commercial assignment. Follow the intake guidance in templates/output-template.md. Record the business model, market, growth stage, sales or product motion, target period, available capacity, and desired outcome. Ask only for missing facts that change the diagnosis; mark unresolved inputs explicitly.
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Establish the evidence boundary. Consult references/sources.md to understand what was actually fetched. Use Rath's post for the formula and YOYABA's material for supporting practices. Do not describe a podcast index as a listened-to episode or case-study results as independently verified benchmarks.
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Define shared success. Apply the metric contract in references/method.md. Agree what qualified pipeline, closed revenue, and acquisition efficiency mean for this business. Specify denominators, cohort windows, and reporting owners before comparing channels or declaring improvement.