sanchez-three-role-ugc
Sanchez Three-Role UGC Production
Based on Savannah Sanchez's public method. Not affiliated with or endorsed by Savannah Sanchez.
When to use
Use this skill when a brand or agency needs a repeatable UGC ad production package: researched concepts, filmable hooks, separate creator and editor briefs, a weekly delivery schedule, and a learning plan. It also supports diagnosing an existing creative pipeline or rebuilding ads whose opening, story, or conversion journey underperforms.
The central rule is organizational: the strategist develops and owns the creative direction, the creator supplies raw performance and footage, and the editor assembles the ad. Assign separate people to these jobs for each production unit. An agent can prepare strategy documents and review artifacts, but cannot stand in for a filmed human creator or prove ad performance by writing a script.
Savannah's reported 200+ ads per week describes agency-wide throughput. It is neither a minimum for one brand nor a promised outcome. Scale the batch to available specialists, review capacity, and the budget that can support useful tests. Public hook examples are starting hypotheses rather than permanent winners. Read the evidence boundaries in references/method.md before attributing a recommendation.
Procedure
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Define the assignment. Read the intake section of templates/output-template.md. Capture product, audience, buying situation, platform, objective, offer, destination, claim evidence, existing assets, and constraints. Mark missing inputs explicitly. Deliver a provisional brief when inputs are incomplete; never fill gaps with invented testimonials or performance.
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Establish three owners. Apply the role contract in references/method.md. Name a strategist, creator, and editor, with distinct responsibilities and handoff conditions. If staffing combines them, flag the mismatch and propose a smaller batch or outside specialist. Do not disguise the conflict by renaming tasks.
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Inspect evidence and past ads. Follow research and measurement guidance in references/method.md. Review available results alongside the actual creatives. Separate observed account performance, outside inspiration, and untested ideas. Record source links, dates, audience context, and what can plausibly transfer to this brand.