swinx-influencer-webinars
Influencer-powered webinars
Based on Arian Ruß's public method. Not affiliated with or endorsed by Arian Ruß.
When to use
Use this skill to build a client-ready campaign plan for a B2B webinar promoted through credible LinkedIn industry experts. It supports candidate evaluation, booking briefs, topic development, promotion drafts, registration forecasts, and performance reviews. The intended outcome is relevant decision-makers registering, attending, and entering an appropriate sales conversation.
Apply it when a client has a useful educational offer and needs access to trusted industry networks beyond its own mailing list. Investigate channel fit before proposing a campaign for a niche with little relevant LinkedIn activity. Do not infer that an industry mentioned in an older post is permanently suitable or unsuitable.
Produce the deliverable in templates/output-template.md. Use references/method.md for decisions and references/sources.md for attribution. Public evidence establishes the approach, while the package's proposed operating controls turn that approach into an executable plan. Label those controls and all forecasts accordingly. Never present the published EUR 41 HR and EUR 47 IT registration averages as a guarantee or a universal price.
Procedure
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Define the business outcome. Read the outcome section in references/method.md. Specify buyer roles, industries, company sizes, geography, topic, event date, and the client's next sales action. Record missing inputs as assumptions rather than filling them with invented client facts.
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Check whether the channel can reach those buyers. Apply the channel-fit gate in references/method.md. Find evidence of relevant experts and active professional communities. Return a bounded research recommendation when the audience cannot yet be verified.
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Build an evidence-backed expert shortlist. Use the expert-selection rules in references/method.md. Evaluate Werdegang, Standing, Community-Power, relevant audience composition, storytelling, and topic fit. Record what is observed and what requires confirmation. Rank by access to the intended audience rather than total followers.