wind-full-funnel
Wind Full-Funnel Strategy
Based on Patrick Wind's public method. Not affiliated with or endorsed by Patrick Wind.
When to use
Use this skill when a business needs a coordinated Facebook and Instagram advertising plan, when every audience currently receives the same ad, or when retargeting repeats a product pitch without addressing the customer's next question. It supports ecommerce and lead generation. Produce a strategy, audience specification, creative briefs, measurement plan and review decisions that another operator can implement.
Begin with the business outcome and available evidence. Ask only for missing information that changes the plan; otherwise record assumptions and continue. Work from supplied account data without inventing audience sizes, conversion rates, testimonials or results. A strategy request does not authorize account changes or spending.
The public record supports the method's core logic, not a complete reproduction of paid training. Keep source-backed principles separate from this package's implementation adaptations. Historical format tips and promotional results are not current platform guarantees. The evidence boundary and attribution rules are in references/method.md; source provenance is in references/sources.md.
Procedure
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Set the commercial brief. Record the offer, geography, acquisition goal, conversion event, buying cycle, budget and known economic limits. Identify what constitutes a successful purchase or qualified lead. Use the brief fields in templates/output-template.md. Mark unknown values instead of silently choosing industry averages.
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Establish the evidence boundary. Read the principles and evidence labels in references/method.md. Use references/sources.md to check what was actually available. Attribute the public method accurately and identify any practical recommendation that the sources do not establish.
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Inspect usable signals. List engagement, website, product, cart, checkout and customer signals actually available. Check their freshness, relevance and reliability before assigning intent. Apply the measurement and missing-data guidance in references/method.md. A tracked interaction is evidence of behavior, not proof of purchase readiness.