Articulate

Overview

Every interface is a conversation. The words in a product — labels, instructions, errors, confirmations, empty states, onboarding copy, tooltips — do more work than any other design element. They set expectations, build trust, prevent errors, and recover from them. Bad copy makes good design fail. Good copy makes mediocre design work.

Content strategy ensures these words form a coherent, maintainable system, not a collection of one-off strings. A voice framework means any writer can make consistent decisions. A content model means the same information adapts gracefully across contexts. Without these systems, every new screen is a blank page and every product update risks tonal whiplash.

Trigger this skill when users ask about:

• Writing or reviewing any user-facing copy (buttons, labels, instructions, descriptions)
• Error messages, validation text, or system notifications
• Empty states, onboarding text, or first-use experiences
• Voice and tone frameworks or brand voice in product
• CTAs, action language, or button text
• Tooltips, placeholder text, or helper copy
• Content models or structured content strategy
• Inclusive language or readability assessment
• "What should this say?" or "How should we talk to users?"
• Microcopy patterns or copy component libraries