Organize

Overview

Information architecture is the structural design of shared information environments. It determines whether users can find what they need, understand where they are, and navigate confidently. Good IA is invisible — users just "get it." Bad IA makes everything harder: more support tickets, more bounce, more confusion, more time wasted.

IA is not navigation design (that's one output of IA). It's not content strategy (that's what fills the structure). It's not visual design (that's how the structure looks). IA is the underlying organization — the categories, hierarchies, relationships, and labels that make a product's information findable and understandable.

Trigger this skill when users ask about:

• Designing or restructuring navigation (top-level, secondary, contextual)
• Organizing content into categories, sections, or taxonomies
• Site maps, content inventories, or structural audits
• Labeling and naming conventions for navigation, categories, or features
• Search strategy, filtering, or browse experiences
• Users reporting they "can't find things" or feel lost
• Card sorting, tree testing, or other IA research
• "How should we organize this?" or "Where should this live?"
• Merging or restructuring product areas after growth or acquisition